real understanding of the Sales Promotion Girl

Sales Promotion Girl (SPG) understanding

Marketing a product requires several actions that involve a variety of resources. As a growing phenomenon now, in marketing there is a section that has a direct relationship with consumers, namely the sales product. This section consists of several divisions, especially those associated with the marketing system by a marketing.
As a product sales force, there are currently part of direct marketing that offers products and product samples. This section is commonly known as a sales promotion, and because of the gender of characters then there is sales promotion sales promotion girls and boys. In this research, an analysis of the use of sales promotion girls from a product-related companies marketing these products.

Definition of sales promotion girls can be viewed from various aspects. The use of language, according to Poerwodarminto (1987:198), sales promotion girl is a profession engaged in the marketing or promotion of a product. This profession usually use a woman who has an interesting physical characteristics in an effort to attract consumers.

According to Carter (1999:37), the need for companies to force sales promotion girls adjusted to the characteristics of a product to be marketed. Promotional products for daily needs usually employ sales promotion girls with a possible criterion is lower than the sales promotion girls for such products as automotive products lux. Thus, the selection of the use of sales promotion girl can be done in consideration of products that will be promoted. Correspondence between products that are promoted by sales promotion girls possible qualification will enhance the consumer appeal of the product being promoted. The existence of the physical characteristics of a sales promotion girl, the functionally to lift the image of products, especially consumer products directly.

 

According Darmono (1998:35), a sales promotion girl claimed to have a high level of intelligence, especially on knowledge products that are promoted and marketed, and also has a physical appearance that supports the character of the product.

Definition of sales promotion girl in terms of marketing systems, Nitisemito (2001:53) argues that as one of supporting the marketing of a product it is necessary to force the promotion of a product so as to attract consumers. Furthermore, with the ability to promote held a sales promotion girl will be able to provide various information relating to the product.

  

 

Retnasih (2001:23) states: "Sales promotion girl is a woman who was recruited by this t see the existence of sales promotion girlperusahaan to promote products." Pendapas of its function is as the presenter of a product. Furthermore, this opinion illustrates that the main task of the sales promotion girls are the product promotion, sales promotion in general the status of girls is a contract employee.